TREZOR Shop Priority Pricing Explained
Dear TREZOR Community,
While it pains us to do so, today, we were forced to increase the priority surcharge, due to the continually growing demand for our products. The interest in Bitcoin is surging, along with its price, which translates into greater sales for us too. Unlike Bitcoin, however, which does not have a physical barrier that would stop it from growing in value, our hardware production has hit manufacturing limitations, which are unfortunately not scalable in the short run.
Our next strategy is motivated by our intention always to have a limited stock available in our TREZOR Shop, ensuring those who need the device will still be able to purchase it. To do so, we had to act. We cannot influence the supply anymore, due to its inelasticity; hence we can only affect our sales by adjusting the price. Regrettably, we will have to alter the price until it matches the demand we can supply.
This change, however, does not mean that you need to purchase a TREZOR with the priority charge at a higher price. If you can afford to wait, you can pay the standard MSRP, and we will ship the device to you at a later date, in February 2018.
We are deeply sorry we have not been able to predict this development earlier and had to engage these emergency measures during the last days of 2017. We hope that you will be able to understand our decision.
Thank you,
TREZOR Team
For details about holiday season shipping, please refer to this article:
About Us
TREZOR model T is the next-generation hardware wallet, designed with experiences of the original TREZOR in mind, combined with a modern and intuitive interface for improved user experience and security. It features a touchscreen, faster processor, and advanced coin support, as well as all the features of the TREZOR One.
TREZOR One is the most trusted and ubiquitous hardware wallet in the world. It offers an unmatched security for cryptocurrencies, password management, Second Factor, while maintaining an absolute ease-of-use, whether you are a security expert or a brand new user.
SatoshiLabs is the innovator behind some of the most pivotal and influential projects with Bitcoin and cryptocurrencies, mainly TREZOR, the world’s first cryptocurrency hardware wallet, or CoinMap.org, the primary resource for bitcoin-accepting venues.
Links
TREZOR Shop: shop.trezor.io
